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Research papers

It's the culture, stupid!

A lot of research has been conducted regarding mode effects caused by social desirable response behavior and response style effects.New developments in market research have resulted in an increasing international usage of online panels. As a...

Catalogue: Panel Research 2006
Authors: Bart Wichers, Evelien Zengerink
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Wichers and Zengerink (2006a, October 08). It's the culture, stupid!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/it-s-the-culture-stupid-